Hi! I’m Rachita.*
New York born and Chicago bred, I’m currently living the dream as a strategist at Leo Burnett. I work on video games, use culture to unearth insights about human behavior, and help brands (and people) tell their stories. I believe that creativity has the power to change human behavior, and that what’s good for people is good for business. (Though those are both quotes from Leo himself; if you can’t beat ‘em, join ‘em.)
When I’m not working, I’m volunteering with Sofar Sounds and Creative Mornings, dismantling the patriarchy, or at a dog park planning my next meal.
*Crazy dog lady, cheese whiz, master of naan, Oxford comma defender, diversity & inclusion advocate, gamer, bookworm, serial snacker, pun-slinger, playlist maker, concertgoer, ColorComm Fellow, research nerd, Aries, pop culture junkie, planner, ENFP, writer, big fan of the great outdoors, and the also-great indoors