I lead strategy on Nintendo of America’s work at Leo Burnett. We won YouTube’s 2018 Ad of the Year, launched the iconic Nintendo Switch and Switch Lite, multiple beloved titles, and have a lot of opinions on video games.
This spot ran after Super Bowl LIV.
Our take on an infomercial, to drum up excitement for Luigi’s Mansion 3.
Nintendo’s Holiday 2018 Campaign. This was the first brief I wrote on this account.
One of the spots in our Dudes to Dads campaign, showcasing how the Switch can fit into the busy lives of men everywhere.
Luigi’s Mansion 3: perfect to play with your Boo. (Sorry, not sorry.)
Another Dudes to Dads spot, featuring Zelda and a baby (but not Baby Zelda).